Social media can have life changing effect on us rather than being just a meaningless platform for some time-pass. There are a number of ways you can meaningfully use social media. According to a research, majority of the respondents said that social media can affect their choice of a specific doctor, medical facility or a hospital. It can help with early diagnosis and treatment. These days, patients’ engagement is on the rise when it comes to healthcare based social media research. There is growing interest from patients in using social media. The general public has increased participation in social media sharply over the past nine years and the power of social media for spreading information, creating community and growing business is undeniable.
The healthcare environment in particular is immensely benefitting from social media communication and interaction these days. As social networking sites evolve and become a prevalent way of reaching out to consumers. Few of the healthcare professionals are finding new and effective ways to utilize social media. . For example, Doctors can hold a live Twitter chat, or read comments from patients on their own blogs or Face book pages to learn more about the patient experience. This helps to improve and enhance professional networking and education, patient care, patient education, and public health programs related to health care industry. One advantage of this social media in healthcare industry is participation of health care professionals. These professionals find social media as a platform where they can read news articles, listen to experts, research medical developments, consult colleagues regarding patient issues, and network. In addition to this, a rising majority of medical experts can communicate directly to their patients who are active on social media.
On the other hand, there are potential risks associated to patients regarding the distribution of poor-quality information, damage to professional image, breaches of patient privacy, violation of personal–professional boundaries, and licensing. But we can’t deny the fact that social media has also proven to be a valuable tool in healthcare in instances like sharing resources between research organizations, taking a pulse on consumers’ experiences. Social media is enabling us to grow for better at the comfort of our homes. Considering my case, being a woman! I suffer from acne every next month and whether to buy Jojoba oil for acne or not was no less than a dilemma. My struggle was solved by the healthcare professionals on social media network.